- Don’t turn on the TV. There will be speculation about what will be revealed, what effect it will have and why we should care. I can assure you that it won’t be all that interesting.
- Do not turn on your radio on the way to work. If you still listen to traditional radio in your car, now might be a good time to look into streaming services, satellite radio, mix tapes, audio books, meditation, anything.
- When you get to work, avoid anyone wearing an Apple shirt. Just skirt around them a la Office Space. If they’ve chosen today to show their undying support for a brand, you don’t want to talk to them. Trust me.
- Turn off all updates on your phone. Twitter, LinkedIn, Instagram, vine, Facebook, flipboard, all of them Do the same on your computer. Uninstall your browsers if need be. Filter all emails with Apple in the subject line to your junk mail. You may not think that certain feeds will be filled with Apple gushing, but you’ll be wrong.
At some point during the day, someone will probably want to talk to you about an iSomething. I have two surefire strategies for this scenario. For the more casual conversation partner, I suggest a quick change of topics. Ignore the question completely and ask them about something else they care about. How’s your kid doing in softball this year? or You look great, are you exercising? The key here is to sound really excited to talk to them. I’ll leave it to you to decide whether hearing about little Billy’s last home run is better than hearing about how “revolutionary”, “game changing”, or “disruptive” the iWatch will be.